Sara Payan is a nationally recognized strategist, educator, and advocate with over a decade of experience shaping public narratives and guiding cannabis and wellness brands. As Partner and VP of PR Strategy & Communications at Pulse Signal Agency, she leads storytelling, media, and advocacy strategies that drive impact and cultural relevance. A seasoned policy expert and host of the award-winning podcast Planted with Sara Payan, her work bridges education, equity, and engagement across sectors.