For a new snack brand entering a crowded market, getting on the retail shelf is only half the battle; getting off the shelf is what matters. The brand needed a marketing strategy that could build awareness, drive trial, and prove to retailers that their product had staying power.
The client had secured placement in several major grocery chains but was struggling with slow initial sales. They needed to quickly generate consumer demand to secure their shelf space and encourage retailer re-orders. The challenge was to bridge the gap between online brand discovery and the final in-store purchase.
Without strong initial sales data, the brand risked being delisted by retailers in the next planogram reset. The pressure was on to not only create brand awareness but to prove immediate product velocity to secure their future on the shelves.
The campaign created a powerful synergy between digital engagement and physical retail. We measured a significant 50% lift in purchase intent among exposed audiences and, crucially, a corresponding 25% lift in in-store sales in targeted regions. This proven success not only boosted the brand's revenue but also gave them the compelling data needed to expand their distribution with retail partners.
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